Website Maintenance is Important to Maintain the Integrity of Your Marketing Investment
When it comes to boosting your business, your website is its shop window. Your website is there to showcase your product or service’s unique features and explain to potential customers why your business is their right choice. But like a shop window, displays aren’t everything. If you don’t prioritize security and maintenance, your website can do more harm than good, putting off potential prospects and causing a host of issues if it becomes at risk of attacks. You wouldn’t leave your office unlocked, so why leave your website to fend for itself? The solution to an online world of constant threats is to invest in the regular maintenance of your website. What can happen if we don’t maintain the website: As technology grows over time, Website software and plugins can become outdated if they are not regularly maintained. This is because updates bring a range of security patches to stay on top of potential bugs or issues that could expose vulnerabilities in your website. The last thing...