The Art and Science of Designing an Attractive and Functional Website UI
Designing an attractive and functional UI (user interface) is an art and science. We would like to share the experience of one of our Pune clients with a striking UI but struggled with poor engagement and a high bounce rate. After research, our team of web experts discovered their attractive design was not user-friendly. By redesigning their color scheme, layout, and typography, we drastically improved their engagement rate and reduced the bouncing rate. User-friendly UI creates a magical impact on the targeted audience and increases ROI. The Challenge Designing a UI that is a balance of both creativity and functionality requires addressing several challenges. The designer should understand and execute website flow, typography, icons, and color schemes keeping the end user’s needs at the top. Typography: Setting the Tone Typography goes beyond selecting fonts; it involves crafting a visual hierarchy that seamlessly guides users through the content. The right typeface choices and ...